Platform flexibility: what can change, and how far

Six layers of Mako can be shaped to your business. Here is what each one means in practice.

Six layers

Where the platform bends

Your language

Stages, categories, statuses, lead sources, next actions and menu titles.

Lists and titles · Stages

Your structure

Parents and children, locations, chapters, partners and which views exist.

Multi-location structures · Records

Your behavior

Which stage changes start which work, with approvals and a switch on each automation.

Automations · Switches

Your access

Roles and permissions down to individual lists and tabs.

Permissions · Activity feed

Your channels

Calls, texts, mailboxes, e-mail campaigns and social pages, each on your accounts.

Dialer · SMS · E-mail marketing

Your connections

The tools you already pay for, connected from settings.

Integrations

Example scenarios

What customization looks like in practice

Scenarios are illustrative. They show what the platform can be configured to do.

Renaming the funnel

A property manager can rename “Prospect” to “Inquiry”, add a “Showing booked” outcome and a Showing stage, and have the call queue use those words.

Tying stages to work

A distributor can configure “Prepare proposal” to draft a proposal and cover e-mail, and “Collect signatures” to send a signature request, each with its own switch.

Limiting what volunteers see

An association can give a chapter's volunteers access to their own chapter's records and nothing else.

Pausing while you test

A multi-location retailer can leave outbound e-mail switched off while its templates are reviewed, then turn it on for one job at a time.

See it change

Three configurations, one platform

Example configurations with sample data.

Honest limits

Flexible is not the same as unbounded

Configuration covers a great deal, but not everything. A new integration, a new kind of record or a data migration is a separate piece of work. We tell you early which category a request falls into.

How custom engagements work

Bring a process that does not fit a template

We will show how the platform could bend around it.